Beyond The Win: Pathways for Policy Implementation

Published: January 2016

Type: Publication

When a policy moves from “the win” to implementation, the opportunity is ripe to inform and impact the policy outcomes. This brief provides strategies and tactics for advocates, funders, and evaluators to achieve and measure desired policy outcomes during the implementation phase.

Sarah Stachowiak Headshot

When it comes to policy, a lot of attention is given to “ the win.” Whether it is something new and big like the Affordable Care Act, a piece of legislation in a large federal omnibus bill, or inclusion of critical language in a state policy, seeing the fruits of advocacy efforts put into law makes advocates and champions feel that their hard work, often many years in the making, has paid off.

However, in reality, “the win” is just the beginning—a necessary first step in a much longer and equally as fraught process of policy implementation. Once a policy is created, there are numerous factors that shape and determine how that policy is implemented—and ultimately, the impact it will have—regardless of how well the policy is formulated. Some of these factors include rulemaking, funding, capacity of local implementing agencies, and fights to repeal or modify wins, among many others.

And, just as in the case of “the win,” advocacy plays an important role in shaping implementation whether in advocating across these factors or participating in ongoing monitoring over time. Interestingly, while the role of advocacy in agenda setting, policy formulation, and policy adoption has been widely explored in theory and practice, the role of advocacy in the policy implementation process has received less attention in the literature.

To learn more about the role of advocacy at the policy implementation stage, ORS Impact spoke with organizations that engage in, or provide funding for, advocacy efforts at the state and/or federal level. They focused on the following questions:

  • When had advocates played a positive role in policy implementation?
  • When had implementation not gone as well as expected, and what did advocates take away from that?

Their conversations yielded important learnings about the unique characteristics of, and range of approaches to, advocacy efforts during the implementation phase.

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